Contesting patrimony: Cusco's mystical tourist industry and the politics of incanismo

The Peruvian state's neoliberal policies include its mission to modernize Peru through international tourism and foreign investment, and tourism promoters and politicians increasingly invoke Andean mysticism and Inca patrimony (or incanismo) as a marketing strategy. This paper argues that Cusqueño citizens invoke the same representations, with competing claims of authenticity and authority, as they construct their own versions of Incanist identification in populist movements against the state and its enforcement of the global neoliberal order, as well as in their attempts to survive in the tourist economy. In Peru, criticism of the tourist industry is often grounded in incanismo and seems to take aim at the neoliberal order. However, closer analysis reveals a more complicated set of relationships between resistance and liberalism. Friction emerges not because cultural identity is being commodified or inequalities persist, but because local desires for access to the market are frustrated by state and municipal agencies.