Distribution trends in industry 4.0: Case study of a major soft drink multinational enterprise in Latin America

This study comprises a literature review of logistics 4.0 and distribution techniques in smart cities. The results of the literature review are then used to offer innovative solutions for the distribution needs of a new sales channel of a major soft drink multinational enterprise in Ecuador, Latin America. The objectives of this study are achieved through the use of two methodologies: The Literature Review Methodology for Scientific and Information Management, through its structuring and systematization; and the Design for Six Sigma (DFSS) methodology, with the integration of marketing and market segmentation concepts for the determination of an existing local opportunity. The literature review shows that Information and Communication Technology (ICT) uses technologies such as the Internet of Things (IoT), cyber-physical systems (CPS), and Big Data to analyze, control and manage data that allows an efficient flow of information for decision-making purposes. ICT enables smart cities and smart factories to develop flexibility and quick adaptation to market changes, as well as to generate green logistic practices that comply with environmental regulations. Regarding the case study, the present study starts by analyzing the market needs for the implementation of the sales channel "At Work" for a multinational company dedicated to the production and distribution of soft drinks. Finally, the study presents innovative alternatives for distribution, focused on the results of the literature review, in order to optimize the delivery of soft drinks to the final customer of the "At Work" sales channel.