| Original language | English |
|---|---|
| Title of host publication | Digital Advertising |
| Subtitle of host publication | Theory and Research, Third Edition |
| Publisher | Taylor and Francis |
| Pages | 439-445 |
| Number of pages | 7 |
| ISBN (Electronic) | 9781317225461 |
| ISBN (Print) | 9781138654426 |
| DOIs | |
| State | Published - 1 Jan 2017 |
| Externally published | Yes |
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