The deposition rate plays an important role in determining the thickness, stress state, and physical properties of plasma-sprayed coatings. In this article, the effect of the deposition rate on the stress evolution during the deposition (named evolving stress) of yttria-stabilized zirconia coatings was systematically studied by varying the powder feed rate and the robot-scanning speed. The evolving stress during the deposition tends to increase with the increased deposition rate, and this tendency was less significant at a longer spray distance. In some cases, the powder feed rate had more significant influence on the evolving stress than the robot speed. This tendency can be associated with a deviation of a local deposition temperature at a place where sprayed particles are deposited from an average substrate temperature. At a further higher deposition rate, the evolving stress was relieved by introduction of macroscopic vertical cracks as well as horizontal branching cracks.