Reinserción laboral en Iberoamérica y el papel del líder empresarial

Mónica Abendaño-Ramírez, Gustavo Cusot, Vanessa Duque-Rengel

    Producción científica: Contribución a una revistaArtículorevisión exhaustiva

    Resumen

    After the arrival of COVID-19, multiple changes were generated, teleworking represented one of them, forcing companies to adapt internal communication management. Within this process, organizations and managers had to adapt to current needs. This article exposes the results of a descriptive study that investigated the practices (tools, channels and messages) used in the labor reintegration process in Latin America, the role assumed by leaders in this context and their involvement in internal communication management. Methodologically, it presents a mixed approach, which used the survey addressed to communication managers and the in-depth interview conducted with business leaders. The results show the actions of internal communication and of the leader in the process of labor reinsertion in times of pandemic, their participation in the construction of the strategy, experiences and motivations to connect with their collaborators.

    Título traducido de la contribuciónLabor reinsertion in Ibero-America and the role of the business leader
    Idioma originalEspañol
    Páginas (desde-hasta)577-591
    Número de páginas15
    PublicaciónRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
    Volumen2023
    N.ºE56
    EstadoPublicada - 2023

    Palabras clave

    • COVID-19
    • Internal communication
    • Latin America
    • business leaders
    • labor reinsertion

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