Tendencias que marcan el camino de la comunicación interna en Universidades de Ecuador

Mónica E. Abendaño, Vanessa K. Duque-Rengel, Gustavo Cusot

    Producción científica: Contribución a una conferenciaArtículorevisión exhaustiva

    Resumen

    The effective management of internal communication holds a significant place in the strategic plans of universities. It is a complex task due to the diversity of internal audiences with different needs and expectations, making it a challenging endeavor. This research specifically analyzes the management of internal communication in Ecuadorian universities, understood from the perspective of internal communication directors (Dircoms), highlighting trends that, after continuous practice, are defined as significant and contribute to organizational culture. The universe of the study consists of public and private universities in Ecuador, as recorded by the Higher Education Council. The information was collected through a structured survey, which mainly included dichotomous and open-ended questions. The survey was administered to communication managers in a non-probabilistic sample of thirty higher education institutions. The results identify the generation of new models of conversation and participation, fostering a more humane and dialogue-oriented environment. Additionally, they highlight visual and values-based communication, the contribution of multicultural teams, interaction spaces, and strong leadership, all of which benefit employees.

    Título traducido de la contribuciónTrends that Trace the Path of Internal Communication in Universities of Ecuador
    Idioma originalEspañol
    Páginas121-127
    Número de páginas7
    DOI
    EstadoPublicada - 2023
    EventoVigesima Segunda Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2023, Vigesimo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2023 - 22nd Ibero-American Conference on Systems, Cybernetics and Informatics, CISCI 2023; 20th Ibero-American Symposium on Education, Cybernetics and Informatics, SIECI 2023 - Virtual, Online
    Duración: 12 sep. 202315 sep. 2023

    Conferencia

    ConferenciaVigesima Segunda Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2023, Vigesimo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2023 - 22nd Ibero-American Conference on Systems, Cybernetics and Informatics, CISCI 2023; 20th Ibero-American Symposium on Education, Cybernetics and Informatics, SIECI 2023
    CiudadVirtual, Online
    Período12/09/2315/09/23

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