Uso de la imagen femenina en medios: Análisis de contenido de las portadas de revistas con presencia en redes sociales

In order to determine the use of the female image on the covers of major magazines in Ecuador, I conducted an analysis of psycholinguistic content under two perspectives: exploring the types of sexual information in advertising based on the theory of Courtney, Whipple and Reichert and the relevance according to the Sperber and Wilson Model of the lexical-semantic nexus between the texts and the images implied. Facebook covers were examined (n=392): in 45.7% there was at least one woman, in 18.1% there was at least one man and in 36.2% there was no human at all. In addition, in 23.5% of the covers there was some degree of nudity and 39.5% suggests of eroticism. Regarding the covers in which there was at least one woman, 82.7% were found to contain a suggestion of eroticism and the use of implicatures through ostensive stimuli was evidenced up to 79.5%.